Why Ajay Devgan Should Never Have Sent An SOS To CCI?

The case Ajay Devgan filed in the Competition Commission of India was dismissed on 5th November. It wasn’t even ad­mitted because the CCI felt, there was no case against Yash Raj Films in the first place. Believe it or not but Yash Raj Films was not even asked to appear in the case.

Film Information was the first to pre­dict that this was likely to happen. In fact, the item (in our issue dated 3rd Novem­ber 2012) where we commented on Ajay Devgan’s case against Yash Raj Films, accusing it of indulging in monopolistic and restrictive trade practices, was titled ‘Is There A Case In The First Place?’

So what exactly was wrong in Ajay Devgan sending as ‘SOS message’ for his SOS (Son Of Sardaar) to the CCI?

Frankly, one fails to understand how Ajay Devgan confused a smart business move by Yash Raj Films for a restrictive trade practice. If YRF had the foresight to book the cinemas for Jab Tak Hai Jaan three months in advance, by clubbing the booking of its Ek Tha Tiger with that of JTHJ, Ajay Devgan needed to ask him­self the question: why did his distributors not do what YRF did? It is not as if he or Eros International, the worldwide distri­butors of Ajay’s Son Of Sardaar, were not aware of the release date of JTHJ. And if that was the case, who prevented Ajay Devgan or Eros from booking the cinemas before YRF?

Actually, it is simple logic. For the sake of simplicity, let us assume, there is one cinema and producers of two films – JTHJ and SOS – trying to book it. What option does the cinema have? Obviously, to book either JTHJ or SOS. It can’t pos­sibly say that it will screen the first half of JTHJ and the second half of SOS or vice versa. So, if the cinema chooses JTHJ over SOS, can the producer of JTHJ be accused of unfair trade practice, penalised, persecuted, dragged to court?

Ajay Devgan, everyone in the trade would agree, is known for his level-headedness and cool disposition. Many trade people have expressed the feeling, ever since the news about the CCI case broke out, that Ajay was probably ill-advised by someone, to go to the CCI. While that may be true, it is also a fact that it is not the person who instigated Devgan to drag YRF to the CCI who will bear the brunt of this defeat in the CCI. The brickbats will have to be faced by Ajay Devgan and nobody else. It’s a different thing that Ajay holds a position of prominence in the trade and will, therefore, not have people ridiculing him for his action. But with what are essentially pure trade stories like these getting prominence in national news, thanks to the all-invasive media and social media platforms like Facebook and Twitter, such actions have more far-reaching consequences than one can imagine in the heat of the mom­ent which is when Devgan must’ve decided to do what he shouldn’t have.

There’s one more business aspect to this dramatic episode which has had an ending of an anti-climax although the legally aware were sure, the ending couldn’t be anything but this. And that is: the stand of the single-screen exhibitors. With the CCI case having laid bare Ajay Devgan’s insecurity as far as the number of screens for his SOS is concerned, it will give the single-screen cinemas an upper hand while negotiating the terms for screening SOS. For, by filing the CCI case, Ajay has given the exhibitors a complete view of what should’ve essentially remained in his heart – at least from the point of view of the business of SOS. But, of course, the silver lining in that the trailers of SOS are so mass-appealing that single-screen cinemas also need content like that on offer in SOS.

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99 Responses to Why Ajay Devgan Should Never Have Sent An SOS To CCI?

  1. LOL says:

    What made Komal write this piece of crap just after the verdict.. Were you sleeping before Komal? Stop being so partial to SRK whose fanboy you are. Always defending him, you defended even crap like Ra.1 and manipulated its collections. Not fair.

    • Iman says:

      agreed! komal is always pro-srk. shame!

    • Prashant says:

      all time this kind of bloody stuff will be done by SRK n his fans…
      shame o this ..
      and if YRF is doing such maal practice then i think shame is also for YRF

      • DK GHOSH says:

        The Appellate Tribunal is expected to dismiss AJAY’S request as appeals cannot be made on cases that were never entertained. #CCI REJECTION…. ITS CONFIRMED… SOURCE: WIKI
        NOW YOU SAY CCI & APPELLATE TRIBUNAL ARE ALSO WRONG!!! OR MAY BE BRIBED…

      • go n prove that srk did this..if not then get lost…

    • kunal says:

      1) Firstly why he wanted to release the movie with Jab thak hai jaan……………as jthj release date was fixed 1 year before sos……………before its shooting started they told its a diwali release…………

      2)If they release the movie on nov 9th which is friday, they can get benefit of whole weekend nd diwali day………so there is no matter of less screens……………..

      3)They included salman khan in this……………..nd then the trailer of dabangg2………nd this contraversy as free publicity stunt…………if anyone talk abt jthj they definetely talk abt son of sarday……….Nd what more they want……

      4) 4 days back they told that if sos gets delayed they all movies have to get delay…………like aamir movie,aksahy movie,salman’s…………this is rediculus………………they r comfortable to release the movie with srks jab thak hai jaan but they feel difficult to release the movie one week before aamirs movie……………..shame on Ajay devgan for say this that all films will get delayed if they do so………….this is the mounteverst of stupidity nd they suceeded in everyone to beleive all this…………

      5)Its nothing to do with sharukh khan, its between producers………………but salman using all his power that srk doing wrong nd he wants to release his next movie with srk…………………..Oh my god………no one will watch srks chennai express……….i think they will stop shooting…………..very funny sallu bhai…………..

      6)What ajay is saying indirectly is they(Distrubutors) dont want to show srks movie but they r forced to show………………..Thats verry funny………….Ajay english is very panny language nd ur very funny

    • Vashisht says:

      Agreed… Up till now, only favours to JTHJ..Not a single news upon the positiveness and strrenght of SOS

    • we understand ur frustration..and ra one flopped due its 150 cr budget…and after that don 2 became supehit….why u guys r envious abt srk always? just becoz being an industry outsider he reigned for so many years? then.more frustration is waiting for u..this tempo hype of sallu ll go away soon as n he ll be back where he was from 2004-2009….

      • SriHarsha Tadepalli says:

        I agree with you….I do not know how people tend to forget that Salman is the man who ran over innocents after drinking and also poached…..

    • rt says:

      If a person like ajay went to court there must be something going on. Today the media is being ruled by SRGay and his yesmen. Soon this day will be a yesterday and then everyone will realize the truth. Shame on you for negative publicity Komal.

      • SriHarsha Tadepalli says:

        lols…I beg your pardon…the media is ruled by Salman”The Bhai” Khan…..not by SRK….

    • Rajeev says:

      bollywood is gatar.
      these people like komal nahata etc. are just boot lickers.
      most khan cinema is c-grade, all sindhi people are making movies with hawala-money.

      and spine-less-lickers like komal, the other couch-girl. (third rate people by the way), suck it hard and then live off the bread-crumbs thrown at them.

      i challenge any of these low-lifes to publicise their accounts.

  2. Nitin says:

    Mr. Komal Nahta you should read this for understanding Ajay’s viewpoint. “http://m.rediff.com/movies/slide-show/slide-show-1-interview-with-ajay-devgn-on-son-of-sardaar/20121106.htm?utm_source=twitterfeed&utm_medium=twitter”. Common yaar you guys represent the critics fraternity and still come out with these kind of biased opinions. By the way has YRF given you some under the table amount for writing this. Bad yaar, nevr expected such kinda article frm u.

    • Abhinandan says:

      See, Ajay is doing all this just for publicity of his film. Agreed that YRF booked majority of screens, but who asked ajay to release the film on same date when YRF has declared the same around one and a half year back that this wud be their diwali release. Ajay or his followers might say that everyone is free to release their movie on any date. Similarly, anyone is free to book any number of screens for their movie. Ajay should have been proactive rather than crying foul now. Moreover, Yash Chopra or Aditya chopra or karan johar movie always have a biggg release. Ajay shud have release his movie on some other date when he already knew that another movie has been planned for this date and if he chose to release the movie on same date, he shud have been proactive to book the screens for this movie. So all this shows that he is doing this stuff just for the publicity of his movie.

      • Nadia Batt says:

        Very correct, why is Ajay being so silly and stuborn – is he listening to Salman so called “Being Human” to take revenge on SRK. Ajay why create such a big deal release after a week, stop behaving like uneducated person.

    • DK GHOSH says:

      The Appellate Tribunal is expected to dismiss AJAY’S request as appeals cannot be made on cases that were never entertained. #CCI REJECTION…. ITS CONFIRMED… SOURCE: WIKI
      NOW YOU SAY CCI & APPELLATE TRIBUNAL ARE ALSO WRONG!!! OR MAY BE BRIBED…

    • kunal says:

      1) Firstly why he wanted to release the movie with Jab thak hai jaan……………as jthj release date was fixed 1 year before sos……………before its shooting started they told its a diwali release…………

      2)If they release the movie on nov 9th which is friday, they can get benefit of whole weekend nd diwali day………so there is no matter of less screens……………..

      3)They included salman khan in this……………..nd then the trailer of dabangg2………nd this contraversy as free publicity stunt…………if anyone talk abt jthj they definetely talk abt son of sarday……….Nd what more they want……

      4) 4 days back they told that if sos gets delayed they all movies have to get delay…………like aamir movie,aksahy movie,salman’s…………this is rediculus………………they r comfortable to release the movie with srks jab thak hai jaan but they feel difficult to release the movie one week before aamirs movie……………..shame on Ajay devgan for say this that all films will get delayed if they do so………….this is the mounteverst of stupidity nd they suceeded in everyone to beleive all this…………

      5)Its nothing to do with sharukh khan, its between producers………………but salman using all his power that srk doing wrong nd he wants to release his next movie with srk…………………..Oh my god………no one will watch srks chennai express……….i think they will stop shooting…………..very funny sallu bhai…………..

      6)What ajay is saying indirectly is they(Distrubutors) dont want to show srks movie but they r forced to show………………..Thats verry funny………….Ajay english is very panny language nd ur very funny

    • any way rediff is always agnst yrf n they also received some under the table amount for writing this

  3. Buntha says:

    agreed.. Komal is d biggest fan of SRK 🙂

  4. SriHarsha Tadepalli says:

    Frankly speaking what YRF did is a smart business move…Ajay Devgan should realise it by now n do the marketing in a different way…

    As of Son of Sardar is concerned, I’m NOT i mean NOT at all impressed by the trailer. Seeing my name you can say I’m from Andhra Pradesh. I have seen the original many times….this SOS is looking like an over the top remake of the original…I do not wonder Ajay needs these kind of cheap publicity stunts….

  5. SriHarsha Tadepalli says:

    One more thing..I’m into marketing n we do these kind of things many times ( i mean booking orders with the clients saying you place this on and the next order then n only then we can meet you project times…blah blah blah) After all it is business…

  6. Shankhayan says:

    I always called Komal Nahata as the best critic and absolutely loved what he said,and respected this person very much..But from the past month or so after the release of JTHJ trailer i am disgusted at him after seeing his partiallity towards srk…Seriously Komal ji u should not have written this piece of utter non sense and crap

    • kunal says:

      1) Firstly why he wanted to release the movie with Jab thak hai jaan……………as jthj release date was fixed 1 year before sos……………before its shooting started they told its a diwali release…………

      2)If they release the movie on nov 9th which is friday, they can get benefit of whole weekend nd diwali day………so there is no matter of less screens……………..

      3)They included salman khan in this……………..nd then the trailer of dabangg2………nd this contraversy as free publicity stunt…………if anyone talk abt jthj they definetely talk abt son of sarday……….Nd what more they want……

      4) 4 days back they told that if sos gets delayed they all movies have to get delay…………like aamir movie,aksahy movie,salman’s…………this is rediculus………………they r comfortable to release the movie with srks jab thak hai jaan but they feel difficult to release the movie one week before aamirs movie……………..shame on Ajay devgan for say this that all films will get delayed if they do so………….this is the mounteverst of stupidity nd they suceeded in everyone to beleive all this…………

      5)Its nothing to do with sharukh khan, its between producers………………but salman using all his power that srk doing wrong nd he wants to release his next movie with srk…………………..Oh my god………no one will watch srks chennai express……….i think they will stop shooting…………..very funny sallu bhai…………..

      6)What ajay is saying indirectly is they(Distrubutors) dont want to show srks movie but they r forced to show………………..Thats verry funny………….Ajay english is very panny language nd ur very funny

  7. sathish patil says:

    nice view komal….its all about business dis days…..n who dont want to gt success in business…soo whts wrong wid yrf doin prebookings of cinemas for jthj….dey had decided der relising date 1 yr before…its jst publicity stunt by sos ppl…

  8. Imran Ahmed says:

    hate dis article.truely.i taught komal wil support both,but he didnt do it.

    • SriHarsha Tadepalli says:

      why should he support both??? It is clear that YRF has booke dthe slot one year ago..then can’t SOS book another date???

    • DK GHOSH says:

      The Appellate Tribunal is expected to dismiss AJAY’S request as appeals cannot be made on cases that were never entertained. #CCI REJECTION…. ITS CONFIRMED… SOURCE: WIKI
      NOW YOU SAY CCI & APPELLATE TRIBUNAL ARE ALSO WRONG!!! OR MAY BE BRIBED…

    • kunal says:

      1) Firstly why he wanted to release the movie with Jab thak hai jaan……………as jthj release date was fixed 1 year before sos……………before its shooting started they told its a diwali release…………

      2)If they release the movie on nov 9th which is friday, they can get benefit of whole weekend nd diwali day………so there is no matter of less screens……………..

      3)They included salman khan in this……………..nd then the trailer of dabangg2………nd this contraversy as free publicity stunt…………if anyone talk abt jthj they definetely talk abt son of sarday……….Nd what more they want……

      4) 4 days back they told that if sos gets delayed they all movies have to get delay…………like aamir movie,aksahy movie,salman’s…………this is rediculus………………they r comfortable to release the movie with srks jab thak hai jaan but they feel difficult to release the movie one week before aamirs movie……………..shame on Ajay devgan for say this that all films will get delayed if they do so………….this is the mounteverst of stupidity nd they suceeded in everyone to beleive all this…………

      5)Its nothing to do with sharukh khan, its between producers………………but salman using all his power that srk doing wrong nd he wants to release his next movie with srk…………………..Oh my god………no one will watch srks chennai express……….i think they will stop shooting…………..very funny sallu bhai…………..

      6)What ajay is saying indirectly is they(Distrubutors) dont want to show srks movie but they r forced to show………………..Thats verry funny………….Ajay english is very panny language nd ur very funny

  9. vivek says:

    very true article… Ajay Devgn should have booked the screens in advance… pity ajay devgn…
    anyways its a shame to remake a telugu film.. so its confirm that Ajay is a copy cat.

  10. Shri says:

    Ajay devgan was ill advised by Salman Khan who else?

    • Angelia says:

      That’s what I was feeling too. I don’t think Ajay is the kind of guy to make a drama for the sake of publicity. But yeah, being stubborn about releasing sos on diwali along with jthj was a bad business idea. Theaters will prefer what looks more attractive and in this case it is the jodi of Yash Ji and Srk.

      • DK GHOSH says:

        releasing SOS on DIWALI was also salman’s idea. bcoz he also clearly knew that he will be beaten for the opening day record if JTHJ got a solo release…

    • SriHarsha Tadepalli says:

      may be you are right…..AD never looked like a cry baby till date….

  11. Syed says:

    Ajay Devgan is stupid to release his film with Shah Rukh’s movie and for sure Salmsn supported him and now he is in mess…….

  12. TILU says:

    Komal is such a fool. he should learn some code of conduct from his elder bro Taran Adarsh

  13. Akash says:

    well Komal ji if Ajay would have wanted he could also have booked the theatres for SOS when Bol Bachchan was releasing. but he didn’t. he beleives in fair play. but YRF & srk just used Salman’s star power to get screens. yrf have lost the respect they had.by performing such cheap tricks.

    • Abhinandan says:

      Why in the first place Ajay decided to release his movie on the same date of JTHJ whereas JTHJ release date was declared one and a half year before. the time when JTHJ was announced, it was said that this wud be 2012 Diwali release from YRF. Ajay started first and when he got smthng back, he’s crying like a child.

      • totally agree with you. it’s call business planning. now he’s crying all over. ‘oh, now people think i’m the villian’. Ajay, we dont think you’re the villian. We just think you being silly and stupid.

    • kunal says:

      1) Firstly why he wanted to release the movie with Jab thak hai jaan……………as jthj release date was fixed 1 year before sos……………before its shooting started they told its a diwali release…………

      2)If they release the movie on nov 9th which is friday, they can get benefit of whole weekend nd diwali day………so there is no matter of less screens……………..

      3)They included salman khan in this……………..nd then the trailer of dabangg2………nd this contraversy as free publicity stunt…………if anyone talk abt jthj they definetely talk abt son of sarday……….Nd what more they want……

      4) 4 days back they told that if sos gets delayed they all movies have to get delay…………like aamir movie,aksahy movie,salman’s…………this is rediculus………………they r comfortable to release the movie with srks jab thak hai jaan but they feel difficult to release the movie one week before aamirs movie……………..shame on Ajay devgan for say this that all films will get delayed if they do so………….this is the mounteverst of stupidity nd they suceeded in everyone to beleive all this…………

      5)Its nothing to do with sharukh khan, its between producers………………but salman using all his power that srk doing wrong nd he wants to release his next movie with srk…………………..Oh my god………no one will watch srks chennai express……….i think they will stop shooting…………..very funny sallu bhai…………..

      6)What ajay is saying indirectly is they(Distrubutors) dont want to show srks movie but they r forced to show………………..Thats verry funny………….Ajay english is very panny language nd ur very funny

  14. TINU NEBHANI says:

    the single screen owners will lose a big chunk of money this just bcoz of yrf. who the hell would waste their precious 3 hrs in a threatre watching crap.
    Sorry Yaar Diwali Bekaar Bina SON OF SARDAAR

  15. Manoj says:

    Mr. Komal Nahata, we as a film lover always expect neutral views. But u always give u r always on side of sharukh khan.b is he pay you all for that ? If not, then how could u give good reviews to ra 1, don 2 ? Please stop of being partial. Let him face real compition. Ajay is most versitile actor india has ever produced ? He doesn’t requir johar,chopras for hit films. Note my words SOS will be a big hit !!

  16. Rahul says:

    agree with Komal Nahata……….pre-bookin s a practice evrywer…….in a restaurant u call d place n reserve dem b4 actually meetin dem…….. later smebdy else cn’t drag vu 2 CCI for dat……..AJAy did a wrong thing by doin so…..:(

  17. Sahil says:

    Couldn’t agree more with komal.Whatever he has written here completely makes sense!!!

  18. Abhinandan says:

    ee, Ajay is doing all this just for publicity of his film. Agreed that YRF booked majority of screens, but who asked ajay to release the film on same date when YRF has declared the same around one and a half year back that this wud be their diwali release. Ajay or his followers might say that everyone is free to release their movie on any date. Similarly, anyone is free to book any number of screens for their movie. Ajay should have been proactive rather than crying foul now. Moreover, Yash Chopra or Aditya chopra or karan johar movie always have a biggg release. Ajay shud have release his movie on some other date when he already knew that another movie has been planned for this date and if he chose to release the movie on same date, he shud have been proactive to book the screens for this movie. So all this shows that he is doing this stuff just for the publicity of his movie.

  19. Sabbir says:

    A lessen for Ajay

  20. anuparno says:

    btw no problem for sos as many single screen will screen sos from 2nd week onwards removing jab tak hai jaan if content of sos is liked if not liked then its doom for sos

    • DK GHOSH says:

      no dear. YRF has booked all the screens for 17 WHOLE DAYS. whatever happens it cant be removed. ITS A CONTRACT. So……

  21. Md nurnobi says:

    How much money u got from Ajay ? ?

    Do u think every movie should get same screen ? ? Then why Ett got 3100screen and Barfi got 1400screen ? ? Is it fair ? ?

  22. Anupam Anand says:

    BTW komal how much have u been paid?? sale twitter par tp bahot sher bante firte ho tum.

    • kunal says:

      1) Firstly why he wanted to release the movie with Jab thak hai jaan……………as jthj release date was fixed 1 year before sos……………before its shooting started they told its a diwali release…………

      2)If they release the movie on nov 9th which is friday, they can get benefit of whole weekend nd diwali day………so there is no matter of less screens……………..

      3)They included salman khan in this……………..nd then the trailer of dabangg2………nd this contraversy as free publicity stunt…………if anyone talk abt jthj they definetely talk abt son of sarday……….Nd what more they want……

      4) 4 days back they told that if sos gets delayed they all movies have to get delay…………like aamir movie,aksahy movie,salman’s…………this is rediculus………………they r comfortable to release the movie with srks jab thak hai jaan but they feel difficult to release the movie one week before aamirs movie……………..shame on Ajay devgan for say this that all films will get delayed if they do so………….this is the mounteverst of stupidity nd they suceeded in everyone to beleive all this…………

      5)Its nothing to do with sharukh khan, its between producers………………but salman using all his power that srk doing wrong nd he wants to release his next movie with srk…………………..Oh my god………no one will watch srks chennai express……….i think they will stop shooting…………..very funny sallu bhai…………..

      6)What ajay is saying indirectly is they(Distrubutors) dont want to show srks movie but they r forced to show………………..Thats verry funny………….Ajay english is very panny language nd ur very funny

    • U r paid from underworld for his kinda comment

  23. Sonika says:

    Why so much noise about what Komal Nahata has written??? Thats his POV. Aren’t critics allowed to express their point of view without being labelled sycophants of industry camps? What he’s saying makes sense. Firstly, if you decide to release your movie with a yrf flick, you should have the astuteness and proactive streak to ensure that your theaters are booked in advance. Its a business world, what are we talking about here? Ajay is no fairplay god…he is supposed to be one of the shrewdest marketeers and business savvy actors in the industry…..This reeks of a publicity stunt or a gross oversight on his part for which he say to pay now……why brood childishly now when proactive strategies were not applied at the right time….YRF cannot be blamed for his…they were just sharp, smart and astute with their strategies and i dont see anything unethical in it…Even Ajay could have booked his films as a package bol bacchan, sos…..but he didn’t……really juvenile on his part to expect anything out of this case…..there is no case except a case of improper planning or blatant publicity stunt.

  24. raj says:

    chalo aaj komal ki raat achchhi beetegi- srk ke saath!

  25. kaushik Das says:

    SUPER ARTICLE. WE ALL KNOW WELL THAT AJAY DOING ALL THIS ONLY FOR PUBLICITY. BUT FAILED BADLY

  26. Amar says:

    It is assumption that Yashraj booked theaters in favor of Ek Tha Tiger, one should understand here Yashraj is very well organised film corporation and economics between exhibitors and them can’t be understand without knowing the fact and as smart move YRF remained silent. It was always sure JTHJ will get best single screens but fact also that SOS is mass oriented and the most audience Sos will get from mass belt. And Kamal is not pointing on Ajay as he said Ajay was ill-advised. He is compose and calm person and it is not for publicity for sure. We should hope both films do well.

  27. Gaurav says:

    Just because the case was dismissed by CCI, it does not mean that Ajay landed with an egg on his face….his case is that YRF used their dominant market position to suppress other movies…have you ever read the Competition Act (I presume not)…cases are won, lost and later overruled..atleast Ajay had guts to take on a big player like YRF…

    • kunal says:

      1) Firstly why he wanted to release the movie with Jab thak hai jaan……………as jthj release date was fixed 1 year before sos……………before its shooting started they told its a diwali release…………

      2)If they release the movie on nov 9th which is friday, they can get benefit of whole weekend nd diwali day………so there is no matter of less screens……………..

      3)They included salman khan in this……………..nd then the trailer of dabangg2………nd this contraversy as free publicity stunt…………if anyone talk abt jthj they definetely talk abt son of sarday……….Nd what more they want……

      4) 4 days back they told that if sos gets delayed they all movies have to get delay…………like aamir movie,aksahy movie,salman’s…………this is rediculus………………they r comfortable to release the movie with srks jab thak hai jaan but they feel difficult to release the movie one week before aamirs movie……………..shame on Ajay devgan for say this that all films will get delayed if they do so………….this is the mounteverst of stupidity nd they suceeded in everyone to beleive all this…………

      5)Its nothing to do with sharukh khan, its between producers………………but salman using all his power that srk doing wrong nd he wants to release his next movie with srk…………………..Oh my god………no one will watch srks chennai express……….i think they will stop shooting…………..very funny sallu bhai…………..

      6)What ajay is saying indirectly is they(Distrubutors) dont want to show srks movie but they r forced to show………………..Thats verry funny………….Ajay english is very panny language nd ur very funny……………

  28. Vikas says:

    Ajay Devgan is the biggest idiot and selfish person I have seen in my life. This is business and YRF did that. What’s wrong with that????? Ajay Devgan has not even bothered to give a tribute to Yash Chopra under whom his wife Kajol made her millions.

    • Sheetal says:

      Kajol would have been a struggler even now without Yash Chopra and Shah Rukh. Joker Ajay Devgan. First hit your leg with a hammer and then shout aloud.

    • DK GHOSH says:

      Its not like that. I guess a big name is behind all these who is always trying to compete with SRK.. Ajay was simply BRAINWASHED. Or else he would never have preponed his release to diwali due to that BIG NAME.. I GUESS ITS QUITE THINKABLE… Really NOW FEEL SORRY FOR AJAY THAT HE LISTENED TO SOMEONE ELSE AND COMPLETELY MESSED UP…

  29. Bharath Kumar says:

    Komal is not Supports “SRK” All of you first understand that…
    He always says true… Doesn’t bad in this Article As some friends said below…
    These all businees tecniques..
    Ajay feared of JTHJ clashes with SOS,
    thats y he is doing such things..

    And Dont Blame “Komal ji”
    He is the best criticist Nowadays…

  30. Heena says:

    Thanks for the information Komal! We knew Ajay should not have done this.. I just hope it was not Salman filling his ears coz of jealousy!

  31. Raghu says:

    I think Ajay has taken things in a lighter vein initially hoping his movie would get decent screens thanks to genre which became heavy money spinner despite weak contents. But as release date approached he realized the smart move by YRF. One thing is clear he underestimated YRF banner and combo for which he will have definitely pay the price. YRF can’t be laid back until other party books the screens..and how did AJAY think he would get a decent release when competing against SRK, don’t think only Indian situation..he is a producer of movie..he needed to make money no matter whether it’s India or OVERSEAS and now he just gets left over screens in overseas as SRK is a force to reckon with in that territory. He MESSED it up…SORRY for him 😦

  32. I dont know what ADF is trying to accomplished. What YRF did is a business strategy. The distributors accepts their business proposition. So they have to abide by it. Now ADF is pleading so that the distributors to break their agreement or should I say promise to YRF because they didn’t make the agreement first? It’s all about FSFC basis and of course good will rapport that YRF has. As a producer if Ajay cant even plan a business strategy and can’t accept the reality of business, then he has no business producing films unless he does not does it for business profit. Understand that he has to stand by his production til the end but didn’t expect ADF to stoop this low. Anyhow, hope this issue resolve soon without hurting any parties involved including the distributors since from what im seeing they are the one being ‘sandwiched’ between YRF and ADF since ADF decide to file this complain. – IMHO.

  33. sachin says:

    Agree with u sir. When ajay have sold the movie to Eros & Viacom 18, he has nothing to do now except promoting it. Eros & Viacom 18 were sleeping when yrf sold the distribution rights of ett & jthj, they didn’t approach the CCI at that time & all of a sudden today they wake up.

  34. ravi says:

    ye sala nahata bhi bik gaya
    ye srk ka chamcha hai

  35. DK GHOSH says:

    Look guys it was always a FIRST COME FIRST SERVE based.. First of all this news of booking screens for the then untitled movie JTHJ even before ETT was released. Moreover as YRF said that they would never wait for someone else to decide their business plans. Eros internation, viacom 18 are also big names in the industry. They should have focused on this issue with much more concern MUCH BEFORE when they knew SRK-YASHJI COMBO is gonna hit the theatres this diwali. Moreover one thing i very much agree behind this mess more than AJAY there is definitely someone else who’s acting at the back. I DONT THINK IT IS TOUGH TO GUESS WHO IS “HE”. For him AJAY even shifted his release to diwali. Now the loss has to be incurred by ajay. And YRF will definitely want maximum profits when they are just releasing 3 FILMS IN A YEAR. So everything’s fine… AJAY may should have played safe than this..

  36. Ace_123 says:

    Things are never as black and white as everyone thinks. It is one thing if a package deal is offered to distributors and second thing if they are forced to take it. Everyone knew ett was going to be big.. I wonder how this is going to change movie distribution business….

    I wish srk could smoke devgan’s ass on almost equal number of screens in India. It was never going to be a competition outside India…..

  37. Rajan Rai says:

    Don’t compre to Ajay with SRK….Ajay is most versitile actor india has ever produced ? He doesn’t requir johar,chopras for hit films. Note my words SOS will be a big hit !!

  38. kabir says:

    kamal sir you r right.
    ajay acting as a child,its reality,face it or postpond your release,but dont cry.

  39. naresh says:

    Komal Fuc* u…. do u even know how YRF pressured the theatre owners during the release of Ek Tha Tiger…. to get more space for JTHJ. the theatre owners are not choosing JTHJ over SOS. They are put into a position like that and everyone including you knows that.

    • So baat ki ak baat says:

      i booked JTJH first day first show ..

      Komal sir says always true , everybody knows… Haters plz Don’t teach him, he know his job every well

  40. Tarun says:

    Well said sir. Ajay failed in bussiness tactics due to his noble nature bt at least he won hearts of single screen owners. I hope god wil do justice wth him.

  41. billla says:

    ajay ji mai ajj bht piti a kine din ho gaye k phn karke surprise de deo mai bht vada fn a tuhada os time mai vijay path vcr te dekhda c

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