Ajay Devgn Films (ADF) has served Yash Raj Films (YRF) a notice and filed a case against it in the Competition Commission of India for “abusing its clout to deny ADF its rightful due in the Diwali release of its Son Of Sardar”. ADF has accused YRF of monopolistic practices by using its dominant position in the market to enter into an arrangement with the exhibitors that it would give them Ek Tha Tiger only if the exhibitors agreed to give its (YRF) Diwali release, Jab Tak Hai Jaan, prominence over others.

The Competition Commission of India is a state body responsible for enforcing the Competition Act 2002, which prevents activities that have an adverse effect on competition. The Act prohibits anti-competitive agreements, abuse of dominant position by enterprises and regulates combinations, which cause or are likely to cause an appreciable adverse effect on competition.


According to the lawyer of ADF:

“The case of ADF is that producer/distributor/exhibitor cannot be allowed to enter into a tie-in arrangement which adversely affects competition. YRF has entered into a tie-in arrangement with the exhibitors in a manner that it has made it compulsory for the exhibitors to exhibit its Jab Tak Hai Jaan on Diwali day and two weeks thereafter with all four shows. A tie-in arrangement in the present circumstances of YRF of compulsory showing JTHJ on a date fixed in advance with the exhibitor while entering into an arrangement to show the film Ek Tha Tiger itself violates the provisions of the Competition Act, 2002, more particularly Section 3 of the Act. It is a well-known fact that YRF is the most dominant player in the film business for the past four-five decades.

“YRF is vertically integrated i.e. it has a studio, production house, in-house director, all the equipments required for the production and it has distribution arms all over the world, which creates a dominant presence/impression before an exhibitor.

“Under the threat of not delivering Ek Tha Tiger, which was the only film to be released on Eid/Independence day (an unusual day being a Wednesday for a film release), YRF forced the exhibitors to tie-in the release of JTHJ on the Diwali day i.e. 13-11-2012 which is also an unusual day for release i.e. Tuesday. ADF is entitled to release its movie on the Diwali day which right is protected under Article 19(1)(g), Indian Contract Act and Competition Act, 2002 and provide effective competition to YRF’s movie.

“But for YRF’s tie-in arrangement with the exhibitors, which is apparent from the various agreements executed by YRF, ADF would have achieved single-screen exhibitors in the range of more than 1,200. However, because of the tie-in arrangement, ADF has achieved only about 600 nos. of single-screens which clearly shows the cause against YRF.

“To substantiate the above through some examples, a catchment like Dadar in Bombay has seven single-screen cinemas out of which Son Of Sardaar has only one, and Jab Tak Hai Jaan has six. In Hyderabad city, out of 17 single-screen (Hindi film-playing) cinemas, Son Of Sardaar has only two, and Jab Tak Hai Jaan has 15. The trend is similar almost all India, which can be scrutinised by anyone.

“For ADF’s last movie i.e. Bol Bachchan, ADF had achieved about 1,350 number of single-screens which film was released on 6th July, 2012. ADF could have also restricted the release of YRF’s movie on Diwali day by entering into tie-in arrangements then but ADF has always been fair and, in any case, does not carry dominance which YRF has in the market to dictate anti-competitive terms.

“YRF is trying to hide behind its dominant position in the film market. It is wrongly touting this cause of action to be based upon an alleged enmity between Mr. Ajay Devgan and Mr. Shah Rukh Khan, which does not exist. The case of ADF is legally maintainable and ADF shall fight till the end on this legal issue.”

About komalreviews

Am a film trade analyst, hence my reviews are from the box-office point of view
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  1. Rashid ali says:

    Haha ab sach sach batao bollywood ka baadshah koun ;)…..

  2. Shuhaib says:

    Cheap public stunt by adf…while these u could nt stop jthj frm its success,

  3. sekhartweets says:

    This is so stupid. Why was ADF waiting for so long? Less than 2 weeks remaining for release.. This is a clear case of garnering publicity for his film son of sardar. YRF has fixed the Diwali date more than 1 yr ago. And acc. To Yrf, there was no joint deal of ett and jthj. The exhibitors were more than happy to show yash chopra’s last film. The fact is jab tak hai jaan has more buzz and appeal than SOS despite more promotion of the latter. This has rubbed ajay the wrong way. I personally feel ajay should have shown respect to late yashji & prepone/postpone Sos. If the film is good, it will do its own talking regardless of release date. Thanks

  4. faisal says:

    ajoy shuld not cmpitt with SRK. Bcz ajoy is no one front of SRK.

  5. TANVIR says:

    Ab tak Ajay ko lath nehi mara , isiliye sukria karna chahiye…….

  6. Saubhagya says:

    all i can say is its shows ajay true face earilier to be honest i didn’t like him but didn’t hate him also i thought he was honest and straight but now he is really a coold person

  7. Jo says:

    Why is he competing with YRF at the first place? He (Ajay Degvn) should stop nagging and start promoting.

  8. rakesh says:

    so basically it was started by yrf and adf is doing what it should. i hope adf get their due. what do u think komal ji, adf doing right thing…??

  9. SRiHarsha tadepalli says:

    It is just a publicity stunt by ADF…

  10. skm says:

    I support ADF. It does not take too much brains to understand that the big names would arm-twist to their advantage, in any industry, and, YRF is a big name. The film industry appears to be a very parochial industry in which being in the top camp system scores you points and people like Ajay Devgn, Emran Hashmi, Akshay Kumar have still not become that league. Of course, i think, to be part of the camp, the family you belong to also counts.

  11. abhi says:

    d quastion here is nt who is good actor n who is nt n nt who has d longer que of blind supporters, quastion is who is right n who is wrong, so far if u c, YRF is wrong n ADF is right, coz YRF is using unfair meens. if YRF is so confident, y doesnt it play fare n let distributors decide what 2 show n let ppl decide wt 2 watch!

  12. Pingback: paste.tweakcoders.in» Blog Archive » Son of Sardar versus Jab Tak Hai Jaan: So who won?

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